Looker Studio Alternatives
Looker Studio (formerly known as Google Data Studio) is probably the most popular data visualization tool used by marketers globally.
It's free and powerful, but has a few drawbacks: it doesn't easily get data outside of Google products, it's slow to load, there's no customer support, and you have to be a Looker Studio expert to fully take advantage of its features.
Luckily, there are plenty of alternatives in the table below. To make comparison even easier, we created the following subcategories:
- Business Intelligence (BI): BI solutions offer broader data analysis capabilities than just reporting or visualizing marketing data.
- Dashboarding: these solutions are focused on creating (real-time) dashboards for just about any type of data, not just marketing data. Think of the dashboards you see on TV screens in offices.
- Marketing Analytics: these solutions are purpose-built to make reporting and visualizing online marketing data easier. They offer native integrations with the most common analytics, advertising, social, and SEO data sources.
We'd like to invite you to explore the solutions below and hope this page helps you create your shortlist.
Last update: May 5, 2025
