Google Analytics (GA4) Alternatives

Since Google Analytics changed to GA4, it has become the free web analytics tool many of us love to hate. That's why many website owners are looking for an easier-to-use and more privacy-friendly alternative. B2B companies, in particular, have a hard time getting the data they need from GA4.

Luckily, there are plenty of alternatives, as you'll see below. They're not free, but as the saying goes "If you're not paying for the product, you are the product."

Don't forget to explore our Tracking & Attribution category for solutions that can help you measure and attribute your campaign results with even greater precision.

Last update: May 5, 2025