The 68 tools below help you put AI to work on your Google Ads, Meta Ads, and Microsoft Advertising accounts. Some are the general-purpose assistants you already know. Others are built for PPC and nothing else.
We divided them into eight subcategories:
- AI assistants (LLMs): the general-purpose chat assistants most PPC teams start with, such as ChatGPT, Claude, and Google Gemini.
- AI coding & app builders: tools that write and run code for you, so you can build scripts, dashboards, and internal apps without a developer. Think Claude Code, Cursor, and Lovable.
- AI image generation: tools that create and edit ad images from a prompt.
- AI video & voice: tools that generate video ads, avatars, and voice-overs.
- AI writing: tools built for writing and editing marketing copy.
- Always-on agents: general-purpose assistants that don’t wait for your prompt. They watch your connected apps, work in the background, and check in when they need a decision. Examples include ChatGPT Dots, Claude Duet, Grok Bot, and the open-source OpenClaw.
- MCP servers: connectors that give your AI assistant direct access to your Google Ads, Meta Ads, or Microsoft Advertising data, so it can answer questions about your accounts without you pasting in exports.
- PPC AI agents: agents built specifically for PPC tasks. You give them access to your ad accounts, and they analyze, recommend, or make changes.
Last updated
Free to try
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.
HQ
AI tools
Yes (free version)Free versionAI assistants (LLMs)
$20/mo
5,332
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI assistants (LLMs)
$20/mo
G24.7(1.6K)
Capterra—
1,619
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI assistants (LLMs)
$20/mo
G24.4(1.6K)
Capterra—
1,589
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI assistants (LLMs)
$30/mo
G24.2(58)
Capterra—
58
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI assistants (LLMs)
$20/mo
1,048
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI assistants (LLMs)
Credits
G24.2(58)
Capterra—
58
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$16/mo
7
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$25/mo
G24.3(95)
Capterra—
95
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$20/mo
G24.7(363)
Capterra—
363
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$8/mo
G24.6(331)
Capterra—
331
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$4/mo
458
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
Credits
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$30/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$25/mo
G24.6(491)
Capterra—
491
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
Credits
G24.7(25)
Capterra—
25
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$20/mo
580
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$25/mo
G24.6(241)
Capterra—
241
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI coding & app builders
$20/mo
138
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialAI image generation
$20/mo
666
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI image generation
$20/mo
G24.1(65)
Capterra—
65
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI image generation
$20/mo
G24.7(1.6K)
Capterra—
1,619
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI image generation
—
G24.4(579)
Capterra—
579
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI image generation
$10/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI image generation
$12/mo
50
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialAI image generation
$10/mo
G24.2(302)
Capterra—
302
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI image generation
Talk to sales
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI video & voice
$30/mo
G24.6(498)
Capterra—
498
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI video & voice
$5/mo
1,244
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI video & voice
$29/mo
G24.8(2K)
Capterra—
1,975
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialAI video & voice
$20/mo
G24.5(94)
Capterra—
94
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI video & voice
$20/mo
600
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialAI video & voice
Credits
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI video & voice
$29/mo
1,435
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.NoNo free optionAI video & voice
$30/mo
3,174
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI video & voice
$49/mo
150
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialAI writing
$39/mo
1,619
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI writing
$33/mo
21,322
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialAI writing
$59/mo
3,171
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAI writing
$25/mo
282
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)+1Free trial, Free versionAI writing
$19/mo
4,249
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.NoNo free optionAlways-on agents
$100/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.NoNo free optionAlways-on agents
$20/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.NoNo free optionAlways-on agents
$20/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.NoNo free optionAlways-on agents
$30/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freeAlways-on agents
Credits
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAlways-on agents
$20/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionAlways-on agents
$20/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freeAlways-on agents
Credits
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialMCP servers
$110/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freeMCP servers
—
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freeMCP servers
—
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freeMCP servers
—
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionMCP servers
$110/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freeMCP servers
—
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freeMCP servers
—
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freeMCP servers
—
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialPPC AI agents
$29/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialPPC AI agents
$29/mo
G25.0(4)
Capterra—
4
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.NoNo free optionPPC AI agents
Talk to sales
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialPPC AI agents
$62/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Always freeAlways freePPC AI agents
—
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.NoNo free optionPPC AI agents
Talk to sales
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.NoNo free optionPPC AI agents
Talk to sales
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialPPC AI agents
$79/mo
G24.5(5)
Capterra—
5
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free version)Free versionPPC AI agents
$50/mo
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.——PPC AI agents
—
G2—
Capterra—
—
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.——PPC AI agents
$10/mo
G25.0(2)
Capterra—
2
Review signal
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, ○○○ fewer than 30 reviews in total.Yes (free trial)Free trialPPC AI agents
Credits
44