Built by the PPC nerds at TrueClicks. Nobody listed here pays us a cent.

TrueClicks alternatives

Full disclosure: TrueClicks built and runs PPC.software. So you’re on our website, looking for an alternative to our beautiful software. How dare you πŸ˜‰. Kidding. Mostly.


TrueClicks is PPC management software that audits, monitors, and helps optimize Google Ads and Microsoft Advertising accounts. And we're continuously expanding our Meta Ads support. We’ve been scoring accounts independently since 2018 and publicly available since 2020.

So, why would you look for an alternative? There are two fair reasons. TrueClicks is opinionated out of the box, so if you’d rather build every rule and report yourself, a more customizable tool will suit you better. And if most of your spend is on Meta, our coverage there isn’t as deep as it is for paid search.

If that’s you, explore the tools below. They get the same treatment as every other listing on this site: same data, sorted A to Z, not ranked.

Be sure to try a tool before you buy it, and reserve a couple of hours a week during the trial to test it properly. And if none of them fit, TrueClicks is free up to $50K in monthly ad spend. No hard feelings.

Last updated

11 tools
Author(s) / creator(s)
Free to try
Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
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PPC management platforms

Adalysis
PPC management platformsReddit search
Yes (free trial)Free trialPPC management platforms
$149/mo
G24.8(4)
Capterra4.6(119)
β€”
123
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
30th most recent review: February 25, 2025
United KingdomUnited Kingdom
Adcore Marketing Cloud
PPC management platformsReddit search
Yes (free trial)Free trialPPC management platforms
$140/mo
G23.9(11)
Capterra4.7(3)
β€”
14
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
Only 14 reviews in total
IsraelIsrael
Adpulse
PPC management platformsReddit search
Yes (free trial)Free trialPPC management platforms
$33/mo
G24.8(3)
Capterraβ€”
β€”
3
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
Only 3 reviews in total
AustraliaAustralia
Adsbot
PPC management platformsReddit search
Yes (free version)Free versionPPC management platforms
$99/mo
G24.9(45)
Capterraβ€”
β€”
45
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
30th most recent review: October 11, 2023
TurkeyTurkey
AdSpert
PPC management platformsReddit search
β€”β€”PPC management platforms
$111/mo
G2β€”
Capterra4.8(9)
β€”
9
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
Only 9 reviews in total
GermanyGermany
Adzooma
PPC management platformsReddit search
Yes (free version)Free versionPPC management platforms
$69/mo
G24.3(18)
Capterra4.0(22)
β€”
40
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
30th most recent review: July 24, 2019
United KingdomUnited Kingdom
BrightBid
PPC management platformsReddit search
NoNo free optionPPC management platforms
Talk to sales
G24.1(14)
Capterraβ€”
β€”
14
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
Only 14 reviews in total
SwedenSweden
Opteo
PPC management platformsReddit search
Yes (free trial)Free trialPPC management platforms
$129/mo
G24.5(41)
Capterra4.9(114)
β€”
155
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
30th most recent review: May 9, 2023
United KingdomUnited Kingdom
Optmyzr
PPC management platformsReddit search
Yes (free trial)Free trialPPC management platforms
$299/mo
G24.7(143)
Capterra4.7(184)
β€”
327
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
30th most recent review: April 5, 2024
United StatesUnited States
Percept
PPC management platformsReddit search
NoNo free optionPPC management platforms
Talk to sales
G2β€”
Capterraβ€”
β€”
β€”
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
β€”No reviews found
United KingdomUnited Kingdom
Squared.io
PPC management platformsReddit search
Yes (free trial)Free trialPPC management platforms
$900/mo
G2β€”
Capterraβ€”
β€”
β€”
Review signal Based on combined G2 + Capterra reviews posted or updated. ●●● 30+ in the last 12 months, ●●○ 30+ in the last 24 months, ●○○ fewer than 30 in the last 24 months, β—‹β—‹β—‹ fewer than 30 reviews in total.
β€”No reviews found
United KingdomUnited Kingdom